Departments/ProgramsBusiness, Accounting and Economics (Undergraduate) Requirements 18 hours Marketing Minor (18 hours) BUSAD 2000 Principles of Marketing 3 hours Five electives from the following (at least two courses must be marketing-focused electives). BUSAD 3400 Promotional Strategy* BUSAD 3500 Consumer Behavior* BUSAD 3600 Negotiation BUSAD 4200 Marketing Management* BUSAD 4300 International Marketing* BUSAD 4600 Business Ethics BUSAD 4700 Entrepreneurship COMM 2600 Mass Media COMM 3200 Persuasive Communication COMM 3300 Public Relations* COMM 3600 Principles of Advertising* JOURN 2640 Design for Print Media *Marketing focused electives 15 hours
