Course Catalogs

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2016-2017 Course Catalog
Catalog
2016-2017
COMM 3600 Principles of Advertising
3 hours

Majors, Minors & Degrees:

Minors (Adult)

This broad-based course overviews the history and criticism of advertising, as well as the fundamental aspects of targeting, positioning, media selection, and creative strategy.
(Normally offered each semester.)