Digital Marketing (B.A., B.S.)

This is an introduction to the basic accounting model and the framework for developing financial statements. The major focus is on the study of generally accepted accounting principles as they apply to the measurement of income and the presentation of a firm's financial position.
(Normally offered each semester.)

The role of accounting in the formation and capitalization of corporations is studied. Other topics include cash flow, analysis and interpretation of financial statements, and basic managerial accounting.
Prerequisite(s): Grade of "C-" or better in ACCT 1310 Principles of Accounting I.
(Normally offered each semester.)

Students examine the role of marketing in society with an introduction to the fundamentals of strategic marketing planning and the development of the marketing mix. Topics include buyer behavior, market segmentation, distribution, pricing policies, communication strategies, and product development.
(Normally offered each semester.)

An examination of the macroeconomic theories, problems, and policies of the U.S. economy. Topics include supply and demand, a description of the main sectors of the economy, and the role of government in stabilizing the economy with monetary and fiscal policies.
(Normally offered each semester.)

An introduction to descriptive and inferential statistics. Topics include gathering, organizing, interpreting, and presenting data with emphasis on hypothesis testing as a method for decision making in the fields of business and economics. Procedures include z-tests, t-tests, ANOVAs, correlation, and simple regression.
Cross listed with ECON-2100.
Prerequisite(s): Demonstrated proficiency in high school algebra or permission of the instructor.
(Normally offered each semester.)

An introduction to statistics concepts with an emphasis on applications. Topics include descriptive statistics, discrete and continuous probability distributions, the central limit theorem, confidence intervals, hypothesis testing, and linear regression.
(Normally offered every semester.)

An introduction to basic probability and statistics concepts with an emphasis on applications. Topics include descriptive statistics, probability, Bayes' Theorem, discrete and continuous probability distributions, joint probability distributions, estimation and hypothesis testing.
Prerequisite(s): Grade of "C" or better in MATH 1610 Calculus II.
(Normally offered fall of even-numbered years.)

This course introduces students to the core tools and techniques used to analyze political systems and public policy through a data-driven approach. Students will learn to apply research methods, policy analysis frameworks, and statistical tools to real-world political and policy challenges. With a strong emphasis on applied data analysis, the course equips students with the skills to collect, clean, visualize, and interpret data using modern software and analytical techniques. Designed as a foundational course, it is ideal for students interested in political science, public policy, data analysis, or evidence-based decision-making.

(Normally offered each spring semester.)

An introduction to descriptive and inferential statistics as decision-making guides in psychology and related fields. Topics include organization, analysis, presentation, and interpretation of data with emphasis on the hypothesis testing model of inference. Specific procedures include z-tests, t-tests, analysis of variance, and correlation. A laboratory section is required for computational experience.
Prerequisite(s): PSYCH 1010/PSYCH 1010FYW Introduction to Psychological Science and sophomore standing.
Recommended: College level mathematics course.
(Normally offered each semester.)

In this course students are introduced to descriptive and inferential statistics and their applications to sociological research. Statistical procedures include central tendency measures, variability, t-test, one-way ANOVA, correlation, regression, and chi square. The course also includes specific training in using SPSS for analysis.
Prerequisite(s): SOC 1110 Introduction to Sociology.
(Normally offered each spring semester.)

This course will review the basics of effective oral and written communication and apply these basics to business writing and presentations. A variety of individual and collaborative projects, including memos, letters, and reports, will emphasize the process of drafting, revising, and editing business communications.
Prerequisite(s):  Accounting, Business Administration, Business Analytics, Cybersecurity, Economics, International Business, or Sport Management major.

"Going Viral" is the goal of most web-based marketing content. Companies that generate content that can spread through the internet organically are the most successful in growing their brand. This course will teach you what drives people to share content and build shareable and meme-worthy content. By the end of this course, you will understand what drives viral sharing and learn how to facilitate it. This course is an online class offered through the Lower Cost Models Consortium. The class has optional live sessions.

Prerequisite(s): Grade of "C-" or better in BUSAD 2000 Principles of Marketing.

Focuses on developing the appropriate mix of promotional tools used in marketing communications, including advertising, sales promotions, public relations, sponsorship, point of purchase, and personal selling. Examines the relationship of promotional strategies to the communication process. Students develop an integrated marketing communications plan for an area business.
Prerequisite(s): Grade of "C-" or better in BUSAD 2000 Principles of Marketing.
(Normally offered each spring semester.)

Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, you'll learn to design experiments that rigorously test various marketing decisions, analyze digital customer behavior data using a variety of tools, and leverage data to refine marketing strategies and improve customer acquisition. Prerequisite:  BUSAD 1550 Introduction To Digital Marketing

Application of behavioral science theories, concepts, methods, and research findings to the understanding and prediction of consumer behavior as the basis for decision making by marketing managers. Designed to provide additional insight into sociological, psychological, and environmental factors affecting the consumer decision process and their importance to marketing strategies.
Prerequisite(s): Grade of "C-" or better in BUSAD 2000 Principles of Marketing and a 1000- or 2000-level speaking-instructive course.
(Normally offered each spring semester.)

Students are introduced to financial management of proprietorships, partnerships, and corporations. Concepts of risk and return, time value of money, and stock and bond valuation are analyzed from a quantitative approach and applied throughout the course. Additional topics covered are the cost of capital as related to discounted cash flow, capital budgeting, and strategic financing decisions. A project consisting of several spreadsheet applications will be utilized in order to expose students to their potential for financial analysis. Topics covered include: basic financial statements, financial ratio analysis, time value of money, valuation and rates of return, the cost of capital, and capital budgeting.
Prerequisite(s): Junior standing and grades of "C-" or better in ECON 1530 Macroeconomic Principles or ECON 1540 Microeconomic Principles, ACCT 1320 Principles of Accounting II, and a department-approved Math course (MATH 1100 College Algebra, MATH-1400, or MATH 1600 Calculus I), or permission of the instructor. 
(Normally offered each semester.)

Students will investigate the opportunities and challenges facing American companies seeking to expand their markets across international boundaries. Analysis includes a study of international marketing barriers, cultural patterns, adapting the product line to international markets, selecting channels of distribution, pricing strategies, and international communication strategies.
Prerequisite(s): Grade of "C-" or better in BUSAD 2000 Principles of Marketing and a 1000- or 2000-level speaking-instructive course.

This course investigates ethical issues and moral dilemmas found in the modern business arena. The conflict between an organization's economic performance and its social obligations are studied. Various economic theories, legal regulations and philosophic doctrines are discussed. Contemporary Western moral philosophy, historic and contemporary Christian ethics, and social theory provide a context for the course. Case studies are integrated throughout the semester.

Prerequisite(s): Junior standing and a 1000- or 2000-level speaking-instructive course.
(Normally offered each spring semester.)

Each student must work with the department internship coordinator to obtain a business-related internship related to the specific area of emphasis or interest of the student. This course presents each student the opportunity for work-related application of business interest. Under special circumstances, a second internship may be taken for credit with the approval of the business department chair and the internship coordinator.
No Pass/Fail.
Prerequisite(s): Junior standing or permission of the department internship coordinator.
(Normally offered each semester.)

A study of managing, manipulating, and summarizing data using Excel and SQL. Topics in Excel include, but are not limited to: functions, filters, charts and visualizations, pivot tables, and macros. Topics in SQL include, but are not limited to: queries, joins, and basic database management.

(Normally offered every spring semester.)

An introduction to data analytics from three perspectives: inferential thinking, computational thinking and real-world relevance. Topics include, but are not limited to: organizing real-world data by filtering, sorting, and using pivot tables; exploring data; visualizing data; using programming tools to analyze data through a statistical lens. Statistical topics include: center and spread of data, descriptive statistics, inferential statistics, regression, causality, classification and prediction.

(Normally offered every fall semester.)