Course Catalogs

You are viewing the
2021-2022 Course Catalog
Catalog
2021-2022

COMM 3600 Principles of Advertising

3 hours

Majors, Minors & Degrees:

Minors (Adult)

This broad-based course overviews the history and criticism of advertising, as well as the fundamental aspects of targeting, positioning, media selection, and creative strategy.
(Normally offered each semester.)