Course Catalogs

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2024-2025 Course Catalog
Catalog
2024-2025

Major:

Digital Marketing (B.A., B.S.)

Academically equivalent, both bachelor of art and bachelor of science degrees will provide marketing coordinators and managers with key skills. Students will develop analytical and critical thinking skills in the marketing field and successfully build and run digital marketing campaigns. Practical knowledge, projects, and industry-relevant certifications from firms such as Google and HubSpot are emphasized.

Required Courses

54 hours

Digital Marketing Major (B.A. or B.S., 57 hours)

ACCT 1310 Principles of Accounting I

3 hours

ACCT 1320 Principles of Accounting II

3 hours

BUSAD 2000 Principles of Marketing

3 hours

ECON 1530 Macroeconomic Principles

3 hours

Mathematics course (choose from):

3-5 hours

Statistics course (Choose from:)

3 hours

BUSAD 2150 Social Media Marketing*

3 hours

BUSAD 2250 Email Marketing*

3 hours

BUSAD 2300 Business Communication

3 hours

BUSAD 2350 Viral and Organic Growth*

3 hours

BUSAD 3350 Search Engine: Optimization and Marketing*

3 hours

BUSAD 3400 Promotional Strategy

3 hours

BUSAD 3500 Consumer Behavior

3 hours

BUSAD 3700 Financial Management

3 hours

BUSAD 4300 International Marketing

3 hours

BUSAD 4350 Digital Marketing Analytics*

3 hours

BUSAD 4600 Business Ethics

3 hours

BUSAD 4970 Business Internship

3 hours

Capstone

3 hours

BUSAD 4800 Strategic Management

3 hours

Recommended Programming Literacy

CMPSC 1100 Python Programming I

4 hours

DATA 1200 Excel and SQL Programming

4 hours

*This course is offered remotely via NWU's partnership with a Consortium. The partnership allows students to earn NWU credit for specific courses. Classes are designed by top academics and industry leaders, vetted by NWU, and taught by experts in the field.