Course Catalogs

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2017-2018 Course Catalog
Catalog
2017-2018
Minor:
Marketing

Departments/Programs:

Requirements 18 hours
Marketing Minor (18 hours)
BUSAD 2000 Principles of Marketing 3 hours
Electives
Select five elective courses from the following. At least two should be marketing-focused (indicated with an apostrophe*).
15 hours
BUSAD 3400 Promotional Strategy*  
BUSAD 3500 Consumer Behavior*  
BUSAD 3600 Negotiation  
BUSAD 4200 Marketing Management*  
BUSAD 4300 International Marketing*  
BUSAD 4600 Business Ethics  
BUSAD 4700 Entrepreneurship  
COMM 2601 Mass Media  
COMM 3201 Persuasive Communication  
COMM 3300 Public Relations  
COMM 3600 Principles of Advertising  
COMM 4200 Conflict Resolution  
JOURN 2640 Design for Print Media