Catalog
2013-2014
BUSAD 226 Marketing Management
3 hours
Majors, Minors & Degrees:
Minors
Departments/Programs:
This course is taught from the leader's decision-making perspective with an emphasis on the marketing manager's role in the development and analysis of goal-oriented marketing strategies. Students explore how marketing decisions impact the overall development including market research, promotion, pricing, distribution, and competitive strategies.
Prerequisite(s): Grade of "C-" or better in BUSAD 115 Principles of Marketing.
(Normally offered each fall semester.)