Course Catalogs

You are viewing the
2013-2014 Course Catalog
Catalog
2013-2014
BUSAD 115 Principles of Marketing
3 hours

Students examine the role of marketing in society with an introduction to the fundamentals of strategic marketing planning and the development of the marketing mix. Topics include buyer behavior, market segmentation, distribution, pricing policies, communication strategies, and product development.

(Normally offered each semester.)