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2011-2012 Course Catalog
Catalog
2011-2012
BUS 268 International Marketing
3 hours

Departments/Programs:

This course provides an investigation of the opportunities and challenges facing American companies seeking to expand their markets across international boundaries. Analysis includes a study of international marketing barriers, cultural patterns, adapting the product line to international markets, selections of channels of distribution, pricing strategies, and international communication strategies.

Prerequisite(s): BUS 107.