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2011-2012 Course Catalog
Catalog
2011-2012
BUS 267 Consumer Behavior
3 hours

Departments/Programs:

Application of behavioral science theories, concepts, methods, and research findings to the understanding and prediction of consumer behavior as the basis for decision making by marketing managers. Designed to provide additional insight into sociological, psychological, and environmental factors affecting the consumer decision process and their importance to marketing strategies.

Prerequisite(s): BUS 107.