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2011-2012 Course Catalog
Catalog
2011-2012
BUS 266 Marketing Management
3 hours

Departments/Programs:

This course is taught from the leader's decision-making perspective with an emphasis on the marketing manager's role in the development and analysis of goal-oriented marketing strategies. Students explore how marketing decisions impact the overall development including market research, promotion, pricing, distribution, and competitive strategies.

Prerequisite(s): BUS 107.